Top Sports Betting Sites & Bookmakers in the UK 2023
Top-Rated Sports Betting Sites in the UK
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UK bookmakers to avoidWhile there are many outstanding bookmakers available to UK punters, you’ll also find some sites where the betting experience is not so good. Whether they have a reputation for poor customer service or limiting your account after a big win, it’s best to avoid the bookies on our list below.
Popular UK Sports to Bet OnBritish betting fans enjoy gambling on a huge variety of sports in 2023, but there are some that always prove particularly popular online.
To say that football betting is popular in the UK would be an understatement. From Championship and Premier League betting, to European leagues and top international tournaments – any UK bookmaker will have markets on every match you can imagine.
Horse Racing Betting
No sport has a richer betting heritage in the UK than horse racing. British punters have been piling into classic events like the Epsom Derby or St Leger for centuries! Away from elite thoroughbred flat horse racing, the National Hunt scene also attracts huge betting interest – especially the Cheltenham Festival and Grand National at Aintree.
Tennis BettingUK bettors love Wimbledon, but the grass court Grand Slam is just the tip of the iceberg these days. A full betting service is available on all the other majors, as well as ATP and WTA Tours right through from junior challengers to the Tour Finals.
Golf has been a popular sport for centuries in the UK, so it’s no surprise that this also applies to online betting. With numerous competitions and tournaments taking place all around the world, you’ll find plenty of golf events to bet on year-round.
Darts BettingThe UK is the home of darts as we know it today and the popularity of darts betting is on the up. Fans enjoy numerous professional and amateur tournaments throughout the year, culminating in the World Championships at the famous Alexandra Palace.
Rugby BettingWhether it’s Union or League, rugby has dozens of competitions for UK bettors. The most popular tournaments are undoubtedly the Rugby World Cup which comes around every four years, as well as the annual Six Nations Championship. There’s also a growing interesting in the Rugby Championship which is focused on four southern hemisphere teams: Argentina, New Zealand, South Africa and Australia.
Cycling BettingFans of pro-cycling will know that cycling betting is an up-and-coming market. The sport covers a number of tournaments with the Olympics, Tour de France, Grand Tours and World Cycling Championships gaining huge betting interest. UK bettors can expect a range of betting markets for all of the most popular competitions.
The Advantages of Sports Betting Online
- Receive a welcome bonus when you register
- Cash-out bets early to minimise losses
- Redeem online exclusive promotions like odds boosts
- Use betting apps and access live fixtures and data
- Place bets anytime and anywhere, including at matches
How We Rate the Best UK BookmakersTo get a top spot on our shortlist, a UK betting site has to live up to our strict criteria. We independently review every bookmaker based on the below.
Sports, Markets and Bets
Free Bets and Bonuses
Bonuses are key to any great betting site. We’ll be looking for a strong welcome offer as well as regular free bets that reward loyalty. On top of that, we expect to see features like odds boosts, money-back deals and best odds guaranteed as standard.
Online bookmakers in the UK should offer a range of payment options. We want to see debit cards accepted as well as more modern options like e-wallets, Bitcoin and cryptocurrencies. Top bookmakers will also offer speedy withdrawal times with no fees included.
Safety & Security
UK Sports Betting Apps
The best online bookmakers in the UK will have a quality betting app. We expect to see a full range of bets and markets as well as access to live streaming, in-play markets and more. Bonus point will go to betting sites that offer virtual sports like horse racing.
UK Sports Betting Odds Explained
When using different sportsbooks, you may have the option to toggle the odds format. This is simply a matter of personal preference in most cases, but your options may also depend on the type of sport you’re betting on. Broadly speaking, you’ll encounter one of the three types of sports betting odds listed below. If you’d like to know more about the different odds formats, visit our sports betting odds page.
What are Fractional Odds?
What are Decimal Odds?
What are Moneyline Odds?
Markets and Bet Types Explained
- Single Bet
- Each Way Bet
- Same Game Multiple
Single BetThis is the most straightforward type of bet you can place. A single bet involves selecting just one market for one event. By predicting the outcome of that one market correctly, you’ll win the bet. This type of bet keeps things simple, with a win not being dependent on any additional factors or events.
- Match Odds
- Over and Under
- Handicap Betting
- Correct Score
Match OddsThis is as traditional as sports betting gets. You place a bet predicting the outcome of an event (home team to win, away team to win or a draw). If your prediction is correct, you win the bet. As this bet type is fairly straightforward, it’s particularly suited to new bettors.
UK Sports Betting FactsOnline sports betting in the UK is now more popular than ever. We’ve noted a few key figures here, to give some insight into what UK gamblers prefer and how often they’re betting.
How Are Sports Bet Winnings Calculated?
How to Calculate Returns on a SingleThe simplest way to calculate your winnings with fractional odds is to first convert them into decimals. To do this, follow the steps below:
- 1Add the first number (numerator) to the second number (denominator) of the fraction
- 2Divide this number by the denominator to work out your decimal odds
- 3Multiply the decimal odds by your stake to work out your return
For example, if you bet £8 on a team to win at odds of 11/4, then for every £4 you put on at that price you would receive £11 back in winnings, plus your stake. The total return on this wager is £30 – £22 of profit, plus the £8 original stake.
How to Calculate Returns on a DoubleDoubles and accumulators are calculated in a similar way to single bets. Again, you start by converting your fractional odds into decimals:
- 1Convert the fractional odds to decimal odds for each bet
- 2Multiply all of the decimal odds together to find out your total odds
- 3Multiply your total odds by your wager to find out your return
For example, say you’ve backed two horses both to win at 4/1 and 5/1 with a £5 stake. You get a predicted return of £25 from the first leg, then that rolls onto the second leg as the stake. This double thus returns a total of £150, with £145 of that being profit.
Best Free Bet Offers & Sport Promotions
Online bookmakers offer bonuses and promotions to enhance your online betting experience. The most common offer is a free bet. The table below gives a quick introduction to all of the biggest promotions to look out for and how they work.
✍️ Sign-Up and Welcome Bonuses
Most betting sites will offer a sign-up promotion. Typically, this includes a free bet or bet credits just for registering a new account or making a deposit. Sign-up bonuses usually have minimum odds but are free to use against any bet.
🆓 Free Bets
So-called "free bets" are available to both new and existing customers, often when sportsbooks offer a promotion on a leading sports event. Remember, you will not receive your stake back off a free bet bonus token.
This type of promotion is designed to mitigate loss. Acca or fallers insurance are popular examples of this for UK sportsbook customers. This can also overlap with a free bet refund, which you may be offered instead of cashback.
💲 Enhanced Odds
Extra value can be had on certain bets via this promotion. Usually accompanied by a strict maximum stake, these can either be singles or multiples and are also known as Flash Odds because they’re often only available for a short while.
😎 Loyalty Bonus
Most commonly found in the UK as a VIP or Free Bet Club, if you meet the terms by placing a certain number of bets over a specified amount of time, then you qualify for additional bonuses.
Best Sports Betting TipsIf you’re new to sports betting sites or are just interested in improving your strategy, our simple betting tips can really help to transform your online betting experience.
Best Betting Apps and Mobile Sites
Mobile play is an important part of our criteria when assessing an online sportsbook. All good bookmakers should offer apps for iOS and Android devices as well as mobile-optimised websites so that you can bet on the go.Whether you prefer to download a betting app or play using a web browser, any sportsbook from our shortlist above will offer something for a smaller screen. Provided you’ve got an internet connection, you can place sports bets anytime and anywhere.
Best Online Sports Betting Sites 2023
Which Sportsbook Has the Quickest Payout?
UK Sports Betting FAQ
Is it legal to wager online in the UK?
Which sports can I bet on?
Which sports do British people like to bet on the most?
Can I get a sports betting bonus?
What is the best UK betting site?
You’ll find a list of the best betting sites in the UK right here on this page. Make sure to check regularly - we update this page to bring you all the most recent information about the best betting sites, as well as the ones to avoid on our list of untrustworthy sites.
How do I place bets into a bet slip?
How do betting odds work?
Which app is best for betting?
The best apps for online sports betting include Betway Sports, 888Sport and Mansion Bet. Head to our shortlist to find more of the best apps for betting in the UK.